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Despite the various factors that can influence the cost of titanium dioxide, suppliers strive to provide a consistent and reliable supply of this important material to their customers. By investing in research and development, suppliers can improve their production processes and find more cost-effective ways to produce titanium dioxide. This can help to stabilize the cost of titanium dioxide and ensure a steady supply for customers in the future.

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Of the products that include the additive in their labels, Thea Bourianne, senior manager at data consultant Label Insights, told Food Navigator USA in May 2021 that more than 11,000 products in the company's database of U.S. food and beverage products listed titanium dioxide as an ingredient. Non-chocolate candy led those numbers at 32%. Cupcakes and snack cakes made up 14%, followed by cookies at 8%, coated pretzels and trail mix at 7%, baking decorations at 6%, gum and mints at 4% and ice cream at 2%.

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